wpawards winners 22

Employer of Choice

“This means a lot to us. You always try to create a great company that good people want to work at. This award really affirms that” – David Lupini, Canoe Financial


CANOE FINANCIAL has been growing with its acquisitions of O’Leary Funds and Fiera Capital’s Canadian mutual funds, and its win for Employer of Choice was an acknowledgement that the company has been doing it the right way.


“It is extremely important to have that positive environment,” said said David Lupini, vice president of marketing at Canoe Financial. “In this industry, you have to be an excellent provider to stand out, and attracting the top-tier people is vital.”


“It was a difficult decision, for sure,” said Advocis president and CEO Greg Pollock, one of the judges for this year’s awards. “There has to be a lot of innovation out there and a lot of flexibility in terms of the way employers work with their employees. These are partnerships –it’s not master-servant, and it’s not top down. Canoe is a progressive employer, and I wish them well.”

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